Vladimir Gorshkov

Washington, DC

Creative, friendly geek and fan of outer space. A proud Ukrainian-American living the dream in DC, also UX Project Lead at Cvent.

art direction, ux design, visual design, branding, illustration, identity, layout, infographics, marketing, design

Ux Team Identity and Presentation It's been over a year since I've moved to UX@Cvent and I can share some of the identity I've created for the whole team to use. Our UX Team brand brings in bright color combination, borrowing the main Cvent blue as the connection to our mother brand. We're reflecting the look and feel of what's to come into future Cvent interfaces and experiences. I also brought in few corporate elements, lik...
Survey Product Concepts UI/UX About few months ago I started working on one of the biggest redesigns for a survey tool at Cvent. Since I am working on redesign of the guest experience for the event tool, this was a natural place for me to marry the two experiences and bring the new theming system to work across two products for one team. After sometime of researching, gathering feedback across the board, internally and ext...
Treatment of Un-Themed Objects Creating themes that touch almost every part of web-facing product still requires some elements to be un-themed and not touched. Example of simple calendar picker and credit card "more info" pop-up. These work with all five, or so, themes that users can pick. Using light colors and grays was, often, the only way. It also had to pass WCAG and few accessibility standards.
Default Themes and Theming System for Event Websites One of the new systems I'm working on is how theming system works across event websites. I've created 5 new themes, based on industry research into the usual event users and creators. These 5 themes allows us to cover broad majority of what our clients are looking to create. After choosing a theme, user can adjust it, change it and make it their own, but for initial and default start, these had...
Re-skin Style Overview UI Improvements As part of a quick update and refresh of aging UI, I was part of an emergency team that started tackling this problem. An overview of visual changes needed to me made for overall and general buy-in. After, more detailed guidelines were created by me to walk-through all developers that will work on this re-skin. It was a challenging project, since most of all we could do has to be done using CSS...
Event Page UI Refresh The 4 style tiles I made based on research into a temporary refresh and of global UI style, these were the mockups of how one product might look. The driving force was the header style and contrasting colors. Those created some challenging elements that couldn't be touched other than CSS, that's why elements stayed at their places, but got a refreshed style and updated standards. Around 4 to 5...
UI Style Tiles Study I call it Open Dimension. Four style tiles, two alternatives within. It's a result of good amount of work I've done into UI style refresh on current product I'm part of. From competition research to mood-boards, to some good old examples of ui fonts studies. These were the final options I presented based on the findings and research into enterprise software. I've tried combining some well known...
UX At Cvent Logo And Identity Our Cvent UX team is growing pretty fast. Since I joined last year, I've seen great people come onboard. With that said, we all wanted to get some identity and character within the company. We're building something exciting and new, and for that we're giving our own team it's own face, character and pizzazz! UX logos are quite hard to make unique. I've made a number of ideas and shapes. You ca...
Cvent CONNECT 2015 Screen Design For 2015 Cvent CONNECT I had the largest screen I've ever worked on. This was about 320 feet wide. Every aspect ratio pretty much gets thrown out the window, and I had to work in pieces as there were 16 UHD jumbo projectors that pieced the whole thing together. Some parts were video files, some were static graphics. I had about 10 presets that I switched between for speakers, keynotes, breaks, ...
New Event UX Iconography Been designing and remaking some of the new icons for overall event products. The starting point was Streamline icons, had to make the butt-caps sharp and decrease the line weight across the board so they work at small and large size. Some of the terms and topics are rarely available in icons, like Admission Items, or Mobile Event Site or even a Venue Search. These are hard topics to show in ic...
Module Popup Test Trying different way to show extra information on a page, instead of opening in new window or moving objects. One thing I would definitely keep is the image use as a background for the top part of the module.
UX Guidelines - Icons One of my first projects of joining the UX Team was to start helping with and shaping the new UX Guidelines across all products and tools. We started with icons that needed some desperate update. Based of Streamline pack, we started adding and creating original icons for event industry. Some concepts needed to be tested with users, some concept were pretty obvious. The best part about creating ...

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